Dermalogica's CleanStart™ presents "In True Fashion"
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| For Press Use: Dermalogica CleanStart™ Logo |
For Press Use: JAMAH's In True Fashion |
SAVANNAH, Ga., Nov. 3, 2010 - JamesWorks Entertainment's new web-based docuseries, "In True Fashion," will be presented by Dermalogica's Clean Start™ product line.
The series follows high school students exploring their creativity through JAMAH's In True Fashion apprenticeship program, including workshops with expert mentors, factory time and business planning. They learn what it takes to run every aspect of a business.
The journey educates teams of students through the manufacturing process from JAMAH product inception to business to marketing. Their hard work culminates in finished bags that are exposed to the world. The designs are voted on and the winning bag is taken into production and sold to the public as a new addition to the JAMAH Collection. Every time the winning bag is purchased, a portion of its proceeds will go to Network for Teaching Entreprenuership and the acting high school.
"In True Fashion" will launch in December under the direction of executive producer James Kicklighter, with executive producers Mark Ezra Stokes and Kasey Ray-Stokes. The series is produced by JamesWorks Entertainment with support from Trio Films, Loyola Marymount University, Mays Photo, and the Network for Teaching Entrepreneurship.
About Dermalogica's CleanStart™
As the first skin care system aimed at helping teens cut through the hype to get their healthiest skin ever, you may be surprised to find Clean Start is rooted in skin health legacy!
Clean Start was created by the skin health experts at Dermalogica, the brand that’s been changing the face of skin care for more than 25 years. It became clear that no one was addressing the needs of teens – not only with products that get results, but also with the education they need – when Dermalogica Founder Jane Wurwand’s own daughters entered their teenage years.
Skin care product choices available to teens may be ample, but they aren’t good choices. Products for teens often contain harsh and inexpensive ingredients to strip the skin of oil, and are filled with artificial fragrances and colors – all things that can irritate and strip oil from skin, causing more problems than you started with!
And so we began to develop Clean Start, but not without knowing that we needed real skin care situations from the teens we were trying to help! Instead of creating a focus group (too formal, and quite simply, not fun), we invited a council of young adults to work with us on the naming of the products, the labeling, packaging copy, and what worked – and what didn’t.
The result is Clean Start, a system of eight dual-action, fun, fresh, skin-healthy products that feel and smell great without being full of stuff that’s bad for skin – such as artificial fragrances, colors, mineral oil, and S.D. alcohol. Another thing you might like: we don’t test on animals.
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